Philips Sound Agent 2:
Date: Mon, 16 Dec 2002 08:18:47 -0600
Philips New Sound Technology Locates 'Sweet Spot' for PC Audio Enthusiasts
December 2002 (Newstream) -- Royal Philips Electronics (AEX: PHI, NYSE: PHG) today announced a new technology that dramatically improves the sound quality of personal computers and other consumer electronics products. The technology is particularly effective in restoring sound quality to files using compression methods such as MP3, the most common online digital file format.
Called Sound Agent 2TM, the new Philips technology uses sophisticated
algorithms to analyze sound along two
Sound Agent 2TM automatically finds the listening "sweet spot" of individual entertainment variables in use at a given time - for equipment (PC's, media servers, etc.) file types (MP3, WAV, DVDs, games, etc.) and environments (headphones or speaker systems) - enabling gamers, MP3 digital audio enthusiasts, or even casual listeners to enjoy optimized sound quality.
"Both media-savvy users and the popularity of entertainment
applications are creating demand for high quality PC
"The benchmark for PC sound evaluation has always been based on the output of the card itself, not the management and integration of all sound variables for optimized listening," said Hans van't Riet, Line of Business Manager, Multimedia Sound Solutions. "Our research reminded us that consumers are not very interested in technical specifications but rather the best listening experience possible. Anyone can hear the difference that Sound Agent 2 makes. It represents a completely unique and more meaningful way to think about PC sound."
Key features of Sound Agent 2:
Intelligent Media ProcessingTM (IMP): The Philips software foundation that constantly monitors the type of sound input and renders it according to output. IMP is a software architecture that can be utilized in a wide range of consumer devices.
Compelling 3D virtualization: Technology developed by QSound
Labs for Sound Agent 2 creates the absolute
The end result is an ultra-wide "sweet spot" for strong positional perception regardless of head movement and positioning, allowing listeners to enjoy a true 3D surround experience with 2, 4, or multiple speakers in any environment.
5.1 Channel Surround from any source material: Stereo sources
from CDs, MP3s, and PC games are transformed into 6 full channels of true
surround sound using QSound's exclusive QMSS5.1TM technology. While
QSizzleTM and QRumbleTM to supercharge MP3s: Uniquely provides
an energy boost to MP3 files that helps
Virtual 5.1 Channel Surround: From 5.1 channel sources such as
multi-channel software DVD players, QSurroundTM virtualizes each channel
for dynamic reproduction through stereo speakers. In addition, QSurround
About Royal Philips Electronics
Royal Philips Electronics is one of the world's biggest electronics companies and Europe's largest, with sales of $28.8 billion (EUR 32.3 billion) in 2001. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 184,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.newscenter.Philips.com/usa
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